It all started during covid when Michael worked with business all over Reno to help feed out of work service industry professionals. During the closures Michael gave out over 1200 meals with the help of brand partners and local businesses. The most popular of these events was Hot Dogs & Highballs, most likely because people love hot dogs and whiskey.

Today the event has been going on for over 3 years with each event still offering free meals to at least 25 service industry folx while providing music, meat, and soda based drinks for the people of Reno.

Each event is unlike the last with a new hot dog menu and drinks menu each time. The goal is to always bring something weird and fun to the people who want it.